--- title: "Webinar: Startup Culture as Your Secret Weapon | Common Tide" description: Unlock the power of startup culture with insights from industry experts Drew Silverstein and Jeremy Neren. image: https://commonknowledge.commontide.com/hubfs/startup%20culture.jpg --- [Skip to content](https://commonknowledge.commontide.com/webinar/startup-culture-as-your-secret-weapon#main-content) [![](https://commonknowledge.commontide.com/hs-fs/hubfs/Common%20Tide%20Logo-1.png?width=504&height=144&name=Common%20Tide%20Logo-1.png)](https://www.commontide.com/?hsLang=en) - [Solutions](https://commontide.com/solutions) Show submenu for Solutions - [Market Fund](https://commontide.com/solutions#marketfund) - [Bespoke Funds](https://commontide.com/solutions#bespokefunds) - [Qualification Criteria](https://commontide.com/solutions#qualificationcriteria) - [For Founders](https://commontide.com/forfounders) Show submenu for For Founders - [First-Time Founders](https://commontide.com/forfounders#firsttimefounders) - [Repeat Founders](https://commontide.com/forfounders#repeatfounders) - [For VCs](https://commontide.com/forvcs) - [About](https://commontide.com/about) Show submenu for About - [Our Company](https://commontide.com/about#ourcompany) - [Our Team](https://commontide.com/about#ourteam) - [FAQ](https://commontide.com/faq) - Insights Show submenu for Insights - [Blog](https://uncommonlyhelpful.commontide.com/) - [Webinars](https://commontide.com/webinar-resource-center-common-tide) Open main navigation Close main navigation - [Solutions](https://commontide.com/solutions) Show submenu for Solutions - [Market Fund](https://commontide.com/solutions#marketfund) - [Bespoke Funds](https://commontide.com/solutions#bespokefunds) - [Qualification Criteria](https://commontide.com/solutions#qualificationcriteria) - [For Founders](https://commontide.com/forfounders) Show submenu for For Founders - [First-Time Founders](https://commontide.com/forfounders#firsttimefounders) - [Repeat Founders](https://commontide.com/forfounders#repeatfounders) - [For VCs](https://commontide.com/forvcs) - [About](https://commontide.com/about) Show submenu for About - [Our Company](https://commontide.com/about#ourcompany) - [Our Team](https://commontide.com/about#ourteam) - [FAQ](https://commontide.com/faq) - Insights Show submenu for Insights - [Blog](https://uncommonlyhelpful.commontide.com/) - [Webinars](https://commontide.com/webinar-resource-center-common-tide) - [Get Started](https://commonknowledge.commontide.com/get-started) [Get Started](https://commonknowledge.commontide.com/get-started?hsLang=en) # Startup Culture as Your Secret Weapon Watch On-Demand There are few parts of a company more impactful than its culture. When executed well, a company’s culture can be a powerful force of gravity – attracting and retaining employees, customers, investors, journalists, and more; it’s the ultimate company superpower.  Yet, many founders initially approach their company’s culture passively, allowing it to take shape without (much) intentionality or thoughtfulness.  A big mistake. In this webinar, Common Tide CEO, Drew Silverstein and gener8tor Entrepreneur-in-Residence Jeremy Neren share the best practices for founders looking to intentionally build cultures designed for long term success. ## Meet the speakers ![Drew+Silverstein+Headshot-3](https://commonknowledge.commontide.com/hs-fs/hubfs/Drew+Silverstein+Headshot-3.png?width=300&height=300&name=Drew+Silverstein+Headshot-3.png "Drew+Silverstein+Headshot-3") ### Drew Silverstein Founder and CEO *Common Tide* Drew Silverstein is an entrepreneur and the founder of Common Tide. His desire to commit his career to the financial diversification and peer community that Common Tide provides to founders was rooted in his experiences as a venture capitalist-backed founder, living with the stress of having “all of his eggs in one basket.”  Drew previously served as the VP of Music at Shutterstock and prior to that was the CEO and co-founder of Amper Music before its acquisition by Shutterstock in November 2020. Founded in 2014, Amper Music pioneered AI Music in the modern era, developing and commercializing groundbreaking technology that empowered anyone to create unique and professional music, instantly.  [linkedin-in icon](https://www.linkedin.com/in/drewsilverstein/) ![1623948306989](https://commonknowledge.commontide.com/hs-fs/hubfs/1623948306989.jpg?width=300&height=300&name=1623948306989.jpg "1623948306989") ### Jeremy Neren Entrepreneur-in-Residence *gener8tor* Jeremy Neren is currently an Entrepreneur-in-Residence at gener8tor, a nationally ranked startup accelerator that invests in the best and brightest entrepreneurs. Jeremy has over 15 years of experience in creating, growing, and selling CPG / eCommerce businesses, with a focus on profitability and sustainability. In particular, Jeremy was the CEO and Co-Founder of GrocerKey before its acquisition by Point Pickup in August 2021. Jeremy built GrocerKey to work with dozens of leading grocery retailers throughout the US & Canada, offering robust eCommerce technology, deep eCommerce grocery operations experience, and proven strategies to build a profitable eCommerce business (and drive greater overall digital engagement). [linkedin-in icon](https://www.linkedin.com/in/jeremyneren/) ## Is Your Startup's Culture A Superpower Or An Achilles Heel? [Read the blog](https://uncommonlyhelpful.commontide.com/is-your-startups-culture-a-superpower-or-achilles-heal?hsLang=en) [linkedin-in icon](https://www.linkedin.com/company/commontide/about/) --- [![Common Tide Logo-1](https://commonknowledge.commontide.com/hs-fs/hubfs/Common%20Tide%20Logo-1.png?width=250&height=71&name=Common%20Tide%20Logo-1.png "Common Tide Logo-1")](https://www.commontide.com?hsLang=en) Copyright © 2026, Common Tide, LLC [Terms of Service](https://commontide.com/terms-of-service?hsLang=en) | [Privacy](https://commontide.com/privacy-policy?hsLang=en)| [Cookies](https://commontide.com/cookie-policy?hsLang=en)